A Dream Client

A Dream Client

Downtowns have always been an integral part of the community. With such a fast-paced society and a technologically driven culture taking over, it is more important than ever that we support our downtown retail shopping scenes.


Retailers who can capture their target audience and provide them with properly merchandise products and services are still thriving today. One example is Kirby and Company, founded by Elaine McCleary in downtown Darien, Connecticut. Not only is she a brilliant merchant, she knows how to market the store appropriately for her target audience. After working in the local retail environment of Juliska, McCleary identified the need for gifts and accessories and capitalized on it with her first retail shop, Kirby and Company, established in 2014. Targeting people who love color, family, happiness, and friends. After spending time getting to know her customers and utilizing the analytics of digital marketing, Elaine noticed a void in the marketplace for young women from ages 8 – 26, going from backpacks to first apartments. A place for girls and young women to buy affordable gifts and décor for themselves and friends along with a space that was speaking to them and not down to them. With the success of Kirby and Company, Elaine had the push and the perfect solution to open a second store called Kirby Girl.  In marketing terms, she definitely provides the customer with a unique value proposition and offers just the “right” product and the “right” price in the most appealing way. She makes her clients “feel good” about what they are purchasing.

From our perspective, as the PR and Marketing firm, Kirby and Company along with Kirby Girl are a dream client. They came prepared with the right marketing tools including a message, audience, graphic materials, keywords and more; giving us the opportunity to communicate a well-prepared message to the media. For their recent launch of Kirby Girl, they created vibrant yellow and white striped wall for selfies, a logo and tagline with a story, hashtags, and fabulous photography. With all of the right ingredients, we were armed with the right ammunition for a successful press launch.  We created a day for press to preview the space prior to opening including influencers, bloggers, journalists and stylist who were like kids in a candy store (literally with Kirby Kandy!). Investing in great photography is “key”. Case in point, photographer, Julia Dags captured the joy and color of the store. Elaine’s memories of her grandfather’s saying inspired the “Stay on the Sunny Side of the Street”, this saying reinforces her brand and her mission to empower her target audience- young woman or the young at heart. She successfully captured not only the media’s attention but also the hearts of the community. Local stories have started to be published, check them out in Serendipity July/Aug 2018, Lemon Stripes, Prettypinktulips, Darien News, Neirad, New Canaan & Darien Moms.

Kirby Girl is on the road to a sunny future.  Cannot wait to see what’s in store this Fall.

Images & Details Organizes Design Industry Event at Wakefield

Kips Bay 40th Anniversary Author Steven Stolman, Liz King owner of The Linen Shop, Designers John Eason and Charles Pavarini III

Kips Bay 40th Anniversary Author Steven Stolman, Liz King owner of The Linen Shop, Designers John Eason and Charles Pavarini III

Images and Details recently organized one of our favorite regular events: the Wakefield Design Center To the Trade Only Market Day! Twice yearly, we gather a collection of the top names in the business at the Stamford showroom for the benefit of Connecticut interior designers, and like the best interior design, it’s always a fun and functional experience.

Kyle Hoepner -Editor in Chief -New England Home, Designer Jamie Drake, George Snead – Wakefield Design Center

Kyle Hoepner -Editor in Chief -New England Home, Designer Jamie Drake, George Snead – Wakefield Design Center

The fabulous Jamie Drake kicked off the day, discussing the process behind adapting his interior design aesthetic into product, from inspiration to final project. Those who were there will never forget the slides Jamie showed us of renderings he had completed as a child – he was clearly born to be a designer!

Christine Haney of Farrow & Ball, George Snead of Wakefield Design Center

Christine Haney of Farrow & Ball, George Snead of Wakefield Design Center

Next, top finishes brand Farrow & Ball hosted a conversation with 3rd generation designer Elizabeth Pyne of McMillen Interiors, discussing color and pattern. Popular blogger and designer Erin Gates then did a Q&A with Stacy Kunstel (of New England Home as well as Dunes and Duchess) on Social Media Savvy. (Just a quick aside here to congratulate Erin on her newly-announced pregnancy!)

Stacey Kunstel – Editor, Author/Blogger Erin Gates

Stacey Kunstel – Editor, Author/Blogger Erin Gates

Of course, the current design moment is owned by Kips Bay, so we were thrilled to have Steven Stolman, author of 40 Years of Fabulous: The Kips Bay Decorator Showhouse, there to host a panel with Kips Bay participants John Douglas Eason, Harry Heismann and Charles Pavarini III. These darling designers also did a book signing after their talk; it occurred to Images & Details that a copy of the book having been signed by all of the participating decorators, would make a killer holiday gift!

Tilton Fenwick Designers  Anne Maxwell Foster and Suysel dePedro Cunningham, Kyle Hoepner -Editor in Chief -New England Home

Tilton Fenwick Designers Anne Maxwell Foster and Suysel dePedro Cunningham, Kyle Hoepner -Editor in Chief -New England Home

Wrapping things up, the amazing Anne Maxwell Foster and Suysel dePedro Cunningham of Tilton Fenwick discussed the role networking played in the growth of their business, from conception to their Duralee Designer fabric collection, with Kyle Hopener of New England Home.

George Snead- Wakefield Design Center, Rita Donnerstag of AKDO tile, Alexa Donnerstag  and Designer Jamie Drake

George Snead- Wakefield Design Center, Rita Donnerstag of AKDO tile, Alexa Donnerstag and Designer Jamie Drake

Many, many thanks to Farrow & Ball for sponsoring lunch. We look forward to seeing you in the fall!