Seasonal Events, Pop Ups and Soirées
It seems as though today more companies and brands want experiences that allow them to connect with their customers and build brands in an intimate more meaningful way.
In January, we had our second rendition of Ancien et Moderne during Deco Off in Paris. This year’s theme celebrated 70’s bohemian chic glam. Brands like Fromental and Justin Van Breda were able to push the boundaries creatively in their product designs enabling us to come up with a concept that was not only visually stimulating, but that really brought the customization capabilities of both brands to the forefront.
Sculptor, Philippe Berry, collaborated with renown designers, Timothy Corrigan, Alex Papachristidis, Frank de Biasi, and Bambi Sloan to create one of a kind bronze mirrors. Bronze sculpture was brilliantly colored in two pieces by Monaco artist Carol Bruton. Designer Michelle Nussbaumer brought her sumptuous new fabrics, exotic jewelry and home accessories, while La Tuile la Loup set the perfect table with made-to-order ceramic dinnerware, and tabletop by French artisans. The Rug Company laid the ground work with two knotted silk rugs and Fabian Barbera’s newest candles provided the perfect scent for cold wintry Paris. All these custom pieces came together perfectly to create a space everyone couldn’t stop talking about.
In Spring, Putnam & Mason, a new retail concept in Greenwich, came to light when interior designer Robert Passal and accessories designer Kim Alessi put their heads together to form a collaborative design atelier. They created a layered space filled with contemporary products and classical antiques paired with design services in a multifunctional showroom and workspace for both consumers and trade.
The design atelier is a one stop shop for consumers and trade, handling every facet of building and designing a home. Local vendors including Robert Passal Interior Design, KLASP Home, Wheelock Kitchens, Phoenix Audio Video, Eastridge Construction, and Gro Pro will use the space as if it is their own showroom, giving clients the opportunity to see their work in action. For designers, a unique aspect of the new concept at Putnam & Mason is the kitchen, called “The Sample Bar”. Although it will still function as a beverage station for clients to get coffee, water, and wine the main reason for the kitchen is as a workspace for designers to layout their projects. The island and cabinetry will be filled with various samples of fabric, wallpaper, paint, and more.
For Putnam & Mason our goal was to announce the opening of the design atelier and educate consumers and trade of the unique services it will provide. When you add in the mix of artist Hunt Slonem and New England Home magazine as a partner, you get a win-win and the right upscale target audience to attend the opening.
KLAFFS was looking to have a Bath Expo and celebrate their vendors in their retail showroom. An evening with a CEU course, a trend talk with Editor in Chief DJ Carey of Cottages and Gardens and more than 300 attendees. Our main focus was to be the liaison between KLAFFS and CTC&G. Our second job was to help urge attendees to not only attend the event but to meet all the vendors and gain word of mouth advertising. We had a little fun with the social media hashtag and passport event using the phrase, #KLAFFSBubbleBash. It definitely made a big splash and plans are in the works for the next expo.
In continuing our efforts to create a unique set of programs for Wakefield Design Center we started a Business of Design Series with Athome magazine. Our first seminar was a dynamic and informative panel discussion on Licensing led by Kate Verner. Finishing with a discussion between expert in licensing Kate Verner, licensee Linherr Hollingsworth and creative/editorial director of Athome magazine Amy Vischio.