Bookish About Design
A well-strategized event can absolutely help a business grow and attract new Target audiences.
Take Putnam and Mason, for example—a fairly new interior design shop in Greenwich Connecticut. They were looking to raise their profile and reach both designers and luxury good consumers. Images and Details recommended a book signing with author Miguel Flores-Vianna for his new book The Haute Bohemians.
While planning an event, timing is a fundamental element that can often determine the success or failure of the event. In this instance, the thought was to highlight that The Haute Bohemians was one of the top 10 books for the holidays and was featured on the New York Times bestseller list. This enabled us to attract media attention in advance and get both pre-stories and blog features. As a result of a well-timed event more than 70 books were sold, the venue was filled to the brim with guests and a fun time was had by all to boot.
Next in our book series was The Authentics by Dara Caponigro. Caponigro is currently the creative director of F. Schumacher & Co. and was formerly the editor-in-chief at Veranda. Additionally, she was the founding editor of Domino where she also served as the style director. Caponigro’s illustrious resume allowed us to utilize her large network to our advantage for this book signing event as well.
