Shari Lebowitz of Bespoke Designs has created a unique paper business in the heart of downtown Westport. She nicknames herself “the paperpreneur.” With today’s Internet and technology driven society the lost art of handwritten notes and appropriate etiquette could be easily on the demise. To bring awareness to Lebowitz’s craft, Images and Details recommended hosting an informative Q and A with luxury design blogger Stacey Bewkes of Quintessence and Heather Wise Alexander of Bell’Invito invitations.
We envisioned a discussion on the new internet-driven event planning—which we deemed, “netiquette.” We wanted to give listeners a chance to understand the importance of traditional handcrafted paper goods that proves to be elegant and personal in a world where online work can seem so distant and impersonal.
“In this digital age, there is nothing as warm and personal as a handwritten note on an exquisite piece of brightly colored, beautifully textured stationery,” says Lebowitz. “It takes an ordinary gesture and makes it a celebratory one. How wonderful it is to reach into your mailbox to find that gorgeous handwritten envelope.”
It was just the right recipe for success. The audience was comprised of, wedding and event planners, caterers, florists, hoteliers, and media. The result: new clients, engaged audience, and media coverage in both print media and online.