The Power of Video in Brand Marketing

This year a digital layer has been added to the essential marketing tools needed to promote your business. Video is a versatile way to successfully interact with your target audience, pique their curiosity and visually tell your story.  


Guess what! Yes, there are millions of other businesses offering the same thing that you are. Make your business stand out by providing unique messages and methods of distribution that will grasp potential customer’s attention.

 

As publications are amping up their digital platforms they are starting to utilize video more and more. Business of Home who describes themselves as,“the daily media of record for the home industry, and the voice of authority for interior design professionals”, has now shifted more of their stories to videos. They have an array of content available to their audience including; special events, designer profiles and collection launches. House Beautiful, the 100-year interior design publication, has added a video element to their website and has also created a YouTube channel that now has over 6 million views. On this platform audiences get an insider guide to new retail shops as well as designers projects.

The way advertising has been constructed in the past has completely been transformed today. With the help of digital platforms, viewers no longer see advertisements and promotions as just that, however they see it as infotainment. High Point Market Authority capitalizes on this opportunity by promoting their trade markets on YouTube through a series called, “The Faces of High Point.” These videos give their audience a peek into the attendee’s experiences while simultaneously promoting the event. With the help of this series, which includes our client Wakefield, this channel has received over 550,000 views, a win-win for brand awareness.

Blogs like, Quintessence, founded by Stacey Bewkes roughly seven years ago, have also gained heavy traction by incorporating video into the mix. With the help of her co- creator, Susanna Salk, their popular YouTube series called, “At Home With”, provides exclusive insider access to top designers and tastemakers at home around the world. As of April, 2019, they have generated over 6 million views as well as over 30,000 subscribers to their channel. These big numbers have created sponsorship opportunities for Salk and Bewkes.

Sharing information digitally is a tool that is more cost effective than prints, therefore should not be overlooked. The success these blogs and businesses have seen, proves that it is vital to have a digital platform and begin utilizing the tools that will help you reach a new audience that has never seen you before.

How to get your platform started:

  • Define your audience.
  • Keep your video cohesive with any other marketing campaigns you have done in the past.
  • Brainstorm a strong story that will keep the customer intrigued.
  • Attach an emotional aspect to the message that the viewer can connect with.
  • Implement the call to action. Be sure to provide the viewer with the point that you are trying to get across.

If you are interested in growing your business, please reach out to us at (203) 966-8203