Communication is More Important than Ever
Here are a few tips and takeaways from Images & Details, Inc to help you stay on course today and in the future.
Communication is key to keeping your business alive, surviving and even thriving.
It is more important than ever to stay in communication and support each other the best we can under these circumstances. If you haven’t already, make sure to touch base with your clients, vendors and industry colleagues to see how they are doing both personally and professionally.
This is the time to go through your contacts and reconnect with past clients, associates, friends. Use this down time to network. Call, text, email, DM.
This can be a time of opportunity. If you don’t have a plan now, it is the time to create one. Look forward to 3 and 6 months from now but keep in mind lockdown could continue for a month if not more. Determine who your current client is, who could be a potential client, and any new services that you can provide.
Take this time to explore new avenues and platforms to keep your message out there. Boost your digital platforms or learn ways to move your brand to a digital format.
For all, make sure your website, social media and any profiles online are up to date. Post frequently on your social media along with enhancing your engagement and interactions with fellow professionals and consumers. Announce on all media platforms any alternative methods you are planning on using for your business or services you would now like to provide. Make sure your websites are e-commerce friendly and have google analytics to be able to record how people are finding you.
Emailing is an easy and cost effective way to get your message out there. Your subject line is key to getting noticed. Make sure to create a timeline on content, short messages are easier than essays. Make sure to add a subscribe button and start building a contact list as email marketing is a direct way to target people interested in your business.
Since everyone will be focusing on remote technology, look into digital advertising. Google advertising and social media advertising are user friendly and can be done on smaller budgets. It can also be targeted locally. Test the water and see what the analytics tell you, you can easily stop or even expand depending on results. Local media are also emphasizing digital opportunities, so reach out and see what they have to offer.
For local retailers, think outside the box. The goal is to promote product sales, think of how you can let people view products or store. Try video chats, like IGTV, Zoom, Youtube, Facetime, for personal virtual shopping. Or take a 360 video of your store that is on your website so people can see your inventory. Make sure delivery or curbside pickup is accessible for those who want to make sure they are social distancing.
Please reach out to us with any questions, thoughts, ideas. Let us know how we can be of help. Remember this is a MARATHON not a SPRINT.
Keep safety in mind for both your customers and you employees.
For more information, contact Beth@imagesanddetails.com.