Be Inspired…

Crafting new products, ideas, strategies, and businesses are positive outcomes of the pandemic.


Personally, I am lucky that ideas come naturally. In our office, it’s an idea a day…

If producing ideas is not a strength, then figure out how you can start to think more creatively. It is 50% intuition and the rest training. Right now, most of us will be looking at our businesses through a new lens. It is time to reprogram your mind to see new ways to operate and communicate.

I try to use all of my senses to clear the clutter. Here are a few ways that I try to stay inspired:

  • Now more than ever I do walk talks (safety in mind) with industry colleagues or other professionals. Not only do new ideas get generated, but you get a new point of view and a fresh perspective
  • Create flow by viewing new things, for example, take a virtual museum tour, watch a movie, or check out new travel destinations (this one also brings hope). Then see how it makes you feel. Take the positive and think about why it makes you feel that way.
  • Open your ears and listen. Whether it is music, books, or podcasts, the sense of listening helps provide an escape from visual stimulation that can be too distracting for some. Podcasts are a great source of learning from others’ experiences.
    • I was recently listening to the Jo Malone NPR podcast segment How I Built This by Guy Raz. She and her husband had no budget for PR before they opened in Bergdorf Goodman, so to make their brand known they walked around NY city for a month with empty shopping bags to build buzz. Free association, got me thinking…
  • Try boosting morale and positive thinking by doing something that excites you, something you really like.

Through channeling and creating new ideas, we found one we thought was the right fit for us. We’re starting a video series ID Inspires. Check it out and make sure to comment on our Instagram.

Limited brainstorming and creative strategy sessions available.

To learn more, contact Beth@imagesanddetails.com or (203) 966 8203