Creative Brand Launches
Create brand appeal that speaks to the audience you are targeting. Produce quality tools and materials that proudly represent the company and your agency.
In preparation for a launch, whether it is a product, company or community, research and planning are key to a successful outcome. Understand the perception consumers, designers and media have of the brand and learn who you are targeting. Then tie that research into the overall goals and objectives of what you’re trying to accomplish.
Most recently PETER FASANO launched a new textile and wallpaper collection and the objective was to introduce it to trade (designers) and media outlets catering to the interior design industry. The overall brand image and verbiage should flow across all tools and materials for any launch. Every aspect of the packaging needs to be thought out and unified in order to be able to have the most impact. For PETER FASANO it was thinking about tangible tools that will represent the quality of the brand and display the new collection.
As Summer was approaching, we focused on what was an appropriate Summer item people will be able to utilize but also has the ability to be customized. A tote bag and water bottle came to mind as items we thought would resonate and allow us to display the patterns and prints in a unique way. This was a creative way for the designers and editors to keep thinking about the collection all Summer long. The tools have garnered positive feedback, editorial request and created social media buzz. Marketing materials like these continue to allow the brand to be involved in conversations in the marketplace.