A Dream Client

A Dream Client

Downtowns have always been an integral part of the community. With such a fast-paced society and a technologically driven culture taking over, it is more important than ever that we support our downtown retail shopping scenes.


Retailers who can capture their target audience and provide them with properly merchandise products and services are still thriving today. One example is Kirby and Company, founded by Elaine McCleary in downtown Darien, Connecticut. Not only is she a brilliant merchant, she knows how to market the store appropriately for her target audience. After working in the local retail environment of Juliska, McCleary identified the need for gifts and accessories and capitalized on it with her first retail shop, Kirby and Company, established in 2014. Targeting people who love color, family, happiness, and friends. After spending time getting to know her customers and utilizing the analytics of digital marketing, Elaine noticed a void in the marketplace for young women from ages 8 – 26, going from backpacks to first apartments. A place for girls and young women to buy affordable gifts and décor for themselves and friends along with a space that was speaking to them and not down to them. With the success of Kirby and Company, Elaine had the push and the perfect solution to open a second store called Kirby Girl.  In marketing terms, she definitely provides the customer with a unique value proposition and offers just the “right” product and the “right” price in the most appealing way. She makes her clients “feel good” about what they are purchasing.

From our perspective, as the PR and Marketing firm, Kirby and Company along with Kirby Girl are a dream client. They came prepared with the right marketing tools including a message, audience, graphic materials, keywords and more; giving us the opportunity to communicate a well-prepared message to the media. For their recent launch of Kirby Girl, they created vibrant yellow and white striped wall for selfies, a logo and tagline with a story, hashtags, and fabulous photography. With all of the right ingredients, we were armed with the right ammunition for a successful press launch.  We created a day for press to preview the space prior to opening including influencers, bloggers, journalists and stylist who were like kids in a candy store (literally with Kirby Kandy!). Investing in great photography is “key”. Case in point, photographer, Julia Dags captured the joy and color of the store. Elaine’s memories of her grandfather’s saying inspired the “Stay on the Sunny Side of the Street”, this saying reinforces her brand and her mission to empower her target audience- young woman or the young at heart. She successfully captured not only the media’s attention but also the hearts of the community. Local stories have started to be published, check them out in Serendipity July/Aug 2018, Lemon Stripes, Prettypinktulips, Darien News, Neirad, New Canaan & Darien Moms.

Kirby Girl is on the road to a sunny future.  Cannot wait to see what’s in store this Fall.

Results: ELLE is a Gem

We admit it – we’re fashionistas, and we love all of the fashion titles, but lately we especially ♥ the editors at ELLE. Why? Because they’ve been creating some beautiful pages that include one of our clients, Camilla Dietz Bergeron, whose prestigious estate jewelry collections we’ve been representing for more than 20 years. Here’s a sampling:

The October issue featured jewelry by Camilla Dietz Bergeron in this captivating shot.

The February issue featured jewelry by Camilla Dietz Bergeron in this captivating shot.

The frebruary issue features a loveable cuff and a stunning diamond and sapphire ring.

The October issue featured a loveable cuff and a stunning diamond and sapphire ring.

Results: On The Cover

Two of the four pillars of measuring brand equity (the actual value of your brand) are awareness and esteem. Being featured editorially, especially on a cover, builds both. We’re pleased to present this roundup of our fabulous clients featured on the covers of world class publications.

A charming bracelet from Camilla Dietz Bergeron graces the cover of Vanity Fair.

A charming bracelet from Camilla Dietz Bergeron graces the cover of Vanity Fair.

Vision Expo makes the cover of WWD's "a" accessories issue.

Vision Expo makes the cover of WWD’s “a” accessories issue.

A bespoke potting shed by DEANE Inc on the cover of Country Living

A bespoke potting shed by DEANE Inc on the cover of Country Living

A kitchen designed by DEANE Inc is featured on the cover of Better Homes & Gardens Beautiful Kitchens special issue.

A kitchen designed by DEANE Inc is featured on the cover of Better Homes & Gardens Beautiful Kitchens special issue.

A room design by Claire Maestroni on the cover of New England Home

A room design by Claire Maestroni on the cover of New England Home

The People's Project design showhouse is featured on the cover of Connecticut Cottages & Gardens

The People’s Project design showhouse is featured on the cover of Connecticut Cottages & Gardens