Creative Brand Launches

Creative Brand Launches

Create brand appeal that speaks to the audience you are targeting. Produce quality tools and materials that proudly represent the company and your agency.


In preparation for a launch, whether it is a product, company or community, research and planning are key to a successful outcome. Understand the perception consumers, designers and media have of the brand and learn who you are targeting. Then tie that research into the overall goals and objectives of what you’re trying to accomplish.

Most recently PETER FASANO launched a new textile and wallpaper collection and the objective was to introduce it to trade (designers) and media outlets catering to the interior design industry. The overall brand image and verbiage should flow across all tools and materials for any launch. Every aspect of the packaging needs to be thought out and unified in order to be able to have the most impact. For PETER FASANO it was thinking about tangible tools that will represent the quality of the brand and display the new collection.

As Summer was approaching, we focused on what was an appropriate Summer item people will be able to utilize but also has the ability to be customized. A tote bag and water bottle came to mind as items we thought would resonate and allow us to display the patterns and prints in a unique way. This was a creative way for the designers and editors to keep thinking about the collection all Summer long. The tools have garnered positive feedback, editorial request and created social media buzz. Marketing materials like these continue to allow the brand to be involved in conversations in the marketplace.

Images & Details Event: LCDQ Legends Design Panel

Hollywood at Home's new showroom location on La Cienega Boulevard

Hollywood at Home’s new showroom location on La Cienega Boulevard

At this year’s LCDQ, Images & Details brought together five of LA’s top interior designers, Jamie Bush, Amy Meier, Christo Prevazanos and Todd Nickey & Amy Kehoe for a roundtable discussion of their custom fabric collaborations with our client Peter Fasano, hosted by Domino editor Robert Leleux at the new Hollywood at Home showroom.

Designer Amy Meier's Tent was a show-stopper at Hollywood at Home

Designer Amy Meier’s Tent was a show-stopper at Hollywood at Home

The west coast-based designers shared the inspiration behind their individual patterns and what it was like to work hands-on with a guru like Fasano, who has been creating fabrics and textiles for over 30 years. Guests were able to examine the custom fabrics close-up, which provided a distilled version of each of the designer’s personal styles.

Designers, Editors and Bloggers enjoy the lively discussion

Designers, Editors and Bloggers enjoy the lively discussion

A slide show, created by Fasano about his 30 years in fabrics and textiles, played to laughs and gasps from the audience, and afterwards he talked about the satisfaction he feels in helping these talented artists bring their visions to life in a medium so integral to the creation of a room’s aesthetic. The designers agreed that although challenging at times, the rewarding experience allowed them to capture their personal style in a new and different way.

Peter Fasano speaks to the audience

Peter Fasano speaks to the audience

Results: Designers Turn Fascinations into Fabric

HouseB_Oct14_Fasano

Images & Details client Peter Fasano is known for designing and creating extraordinary hand-screened and hand blocked home textiles, but many designers have been unaware that Peter can collaborate with them to turn their vision into a one-of-a-kind custom fabric. So we gathered four of the most inspired emerging designer stars in America, brought them to Peter’s studio in Great Barrington, Massachusetts, phoned our friend the talented editor Orli Ben-Dor, and the result is the striking and beautiful “The Best” column in this month’s House Beautiful magazine. These fabrics by Young Huh, Sarah Gilbane Sullivan, Patrick Mele and Garrow Kedigian are now offered in Peter’s line as well. We also tied in an event with designers at the D&D Building to launch the fabrics and spread the word to designers that any motif they’ve been wishing they could craft into fabric is now a possibility.

Reflections on the 2104 Red and White Ball

For the past five years, Images & Details has conceptualized and overseen the production and press for one of metro New York’s most successful charity events, the RED CROSS Red and White Ball . We take over the Net Jets hangar and in 24 hours reimagine it as a design lover’s Shangri-La. It’s one of our favorite events and this year was the best yet—40 leading designers creating one-of-a-kind tablescapes for 500 guests to enjoy over dinner and dancing. This year’s event was co-chaired by world-renowned designer Mary McDonald of Bravo’s Million Dollar Decorator. That’s Mary looking glam, below center with Giovanna Miller and Mary Young. Nearly $1 million was raised for the Red Cross, a charity we love to support as we know they are always there for us.doublemarynew

Carey Karlan‘s table was transportive. Inspired by the Jardin de Luxembourg, it came complete with cherub statuary by Pennoyer Newman and almost indecently luxurious platinum petaled plates by L’Objet. The best part of this table, though, was Carey’s unabashed celebration of something from nature, the divine yet fleeting peony. She served up a single, extravagant fuchsia bloom at each place, floating in a silver champagne coupe. So simple. So swoony. So superb. So Parisian.

tripleCarey

With charming themes of leaves and hearts and heart-shaped leaves, interior designer Francine Gardner of Interieurs created this glittering table using china, crystal and flatware in various tones of gold and anchored her vision with a custom tablecloth of fabric hand-blocked by legendary fabric designer Peter Fasano.

Peter Fasano’s own table, which he co-created with designer Ondine Karady featured a whimsical Lego red cross “sculpture”, complete with little Lego Red Cross workers, a Lego Red Cross ambulance and helicopter. The very pretty red and white napkins on Peter’s table were made of hand-screened fabric by Elizabeth Hamilton. The overall effect was charming, ebullient and celebratory of an organization that does so much for so many.

Peter-Fasano

Designer Darrin Varden‘s “Ripple Effect” table represented how the good deeds of the Red Cross can spread across a community following a disaster. He centered a gloss-lacquered red cross on a custom tray with red sand raked in concentric circles Zen-garden style, echoed by the circles in the tablecloth. Each guest received a miniature Zen sand garden complete with rake and a heart to place in the center filled with the message “Your heart may seem to be one drop in a sea of humanity, but its intention can be felt throughout the world. Thank you for your generosity.”

Darrin Varden Design

Jeweler extraordinare Simon Teakle, who was also the evening’s auctioneer, had a table that was widely touted as one of the most clever and sophisticated. A silver model of an R.A.F. F.E.2B plane, Hallmarked in London in 1917-18 by Edward Dime, soared above guests, who were invited to “enjoy the parachute gift” – the undisclosed treats were in jewelry boxes suspended from “parachutes” of billowy, white hydrangea blooms. The crowning touch was Mr. Teakle’s take on napkin-folding, in which white napkins were fashioned into classic nurse’s-hats.

Simon Teakle

So many more lovely tables were on display, and we are very grateful to all of the designers and design brands that made this magical evening possible. Everyone seemed to have a wonderful time, including, left to right, below designer Darrin Varden with event co-chairs Liz Boutry and Jennifer Madrid:

smDarrin-Varden,-Liz-Boutry,-Jennifer-Madrid

 

Some photos in this post were generously shared with us by Quintessence.

I&D Welcomes Two New Interiors Clients

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We’re very excited to welcome our two newest clients:

 AKDO:  Stone and Tile One of the tile industry’s insider secrets up until now is AKDO. Importers and distributors of some of the world’s most exceptional natural stone and tile, AKDO has been a force in the stone and tile industry for two decades. Simply put, they offer (literally) tons of beautiful stone, and their newer additions of gorgeous glass, porcelain and ceramics are exceptionally artful and nuanced. AKDO’s global resources and nationwide distribution to over 800 to-the trade tile showrooms across the country allow them to offer the finest quality stone, tile, mosaics, and slabs with a broad range of stocked colors and patterns as well as impressive custom capabilities.

 PETER FASANO LTD / ELIZABETH HAMILTON COLLECTION: Fabrics and Wall Coverings For over 30 years, Peter Fasano has been crafting hand silk screened, hand painted fabrics and wall coverings in an eclectic mix of designs from his eco-friendly studio in Massachusetts. In 2010 Peter’s wife and business partner for the past 30 years, Elizabeth Hamilton, debuted her own collection of textiles. While Peter’s designs are bold prints and bright colors, the Elizabeth Hamilton Collection focuses more on traditional patterns using the tones of plant dyes and patterns found in nature — simple and elegant. Linen, hemp, cottons and silks are the soft textiles of choice. Their products are offered in 19 showrooms in 13 states as well as in Australia and London. Custom commissions from top designers and passionate design enthusiasts are a specialty of these artisanal creators. The designs have been used in residential, hospitality and commercial projects including works specifically for Frank Sinatra, the White House and Camp David to name just a few.