One event after another tis the Fall season. Building relationships with designers is an integral part of Images & Details business. Many of our events entail introducing a brand to the interior design community or informing designers about programs that support their work in the local area and boy did we do that!
Our luxury British mattress company Vispring was looking to expand their brand ambassador program. We wanted to create a WOW factor that will keep existing and future brand ambassadors excited to use and recommend the Vispring beds. At this year’s Fall High Point Market we invited eight interior designers throughout the country to create custom designer dog’s beds. The wonderful designers that participated were Michelle Nussbaumer, Cloth & Kind, Lisa Mende, Mitchell Hill, Jonathan Savage, Sam Allen, Mally Skok, and Andrea Schumacher. The elaborate beds, think pagodas, Lucite frames and pedestal designs, the Vispring showroom came to life!
These types of events are created to introduce and educate the designers to the brand, materials and the bespoke quality of the mattresses. This year Vispring went one step further by flying an expert side-stitcher from their factory in England to have everyone experience first-hand what goes into making a Vispring mattress. We hoped this will create brand ambassadors as well as generate buzz, attract media and additional designers, and dealers to the Vispring showroom to highlight not only the work of the designers but the latest products Vispring has to offer. It was a success!
We returned to Connecticut with a line-up of events and this time our focus was on the local CT design community. Our client Wakefield Design Center had a successful turnout to their semi-annual To The Trade Only Day. The event’s dynamic programming continually attracts new designers to the showroom, this time doubling to more than 85 attendees. This November’s star studded roster of speaker started off with design icon Vicente Wolf sharing his philosophy on how classical elements –earth, wind, air and fire– form the base of any unforgettable design featured in his latest book The Four Elements of Design. Top furnishing brand, Vanguard, introduced us to the talented designer Barry Goralnick who opened our eyes to the way cultural trends inspire and impact the way we design and innovate new products. We switched it up a bit this year and ended with an exciting panel discussion moderated by author and designer Carl J Dellatore featuring panelists Laura Bohn, Glenn Gissler, Jesse Carrier and Mara Miller. They discussed design legend Mario Buatta’s thoughts on color inspiration and color interiors in the 21st century, an excerpt from Dellatore’s new book Interior Design Master Class.
By offering top caliber programming that is both informative and entertaining, more designer are joining us at Wakefield Design Center events which has increased foot traffic through the showroom. This has lead more designer to realize that Wakefield Design Center is a great resource for not only product and furnishing but holds expert information that will help one grow their business.
This is an event we love to be a part of– each year learning new ways to enhance the designers experience and grow the amount of attendees. It is also a way to connect the global interior design community with that of the ever growing Connecticut design Community. We wouldn’t be able to achieved the success we have had without the support of New England Home Magazine, the Wakefield Team, and all the amazing presenters that have given their time to come and talk to our community. Thank you again!