A Dream Client
Downtowns have always been an integral part of the community. With such a fast-paced society and a technologically driven culture taking over, it is more important than ever that we support our downtown retail shopping scenes.
Retailers who can capture their target audience and provide them with properly merchandise products and services are still thriving today. One example is Kirby and Company, founded by Elaine McCleary in downtown Darien, Connecticut. Not only is she a brilliant merchant, she knows how to market the store appropriately for her target audience. After working in the local retail environment of Juliska, McCleary identified the need for gifts and accessories and capitalized on it with her first retail shop, Kirby and Company, established in 2014. Targeting people who love color, family, happiness, and friends. After spending time getting to know her customers and utilizing the analytics of digital marketing, Elaine noticed a void in the marketplace for young women from ages 8 – 26, going from backpacks to first apartments. A place for girls and young women to buy affordable gifts and décor for themselves and friends along with a space that was speaking to them and not down to them. With the success of Kirby and Company, Elaine had the push and the perfect solution to open a second store called Kirby Girl. In marketing terms, she definitely provides the customer with a unique value proposition and offers just the “right” product and the “right” price in the most appealing way. She makes her clients “feel good” about what they are purchasing.
From our perspective, as the PR and Marketing firm, Kirby and Company along with Kirby Girl are a dream client. They came prepared with the right marketing tools including a message, audience, graphic materials, keywords and more; giving us the opportunity to communicate a well-prepared message to the media. For their recent launch of Kirby Girl, they created vibrant yellow and white striped wall for selfies, a logo and tagline with a story, hashtags, and fabulous photography. With all of the right ingredients, we were armed with the right ammunition for a successful press launch. We created a day for press to preview the space prior to opening including influencers, bloggers, journalists and stylist who were like kids in a candy store (literally with Kirby Kandy!). Investing in great photography is “key”. Case in point, photographer, Julia Dags captured the joy and color of the store. Elaine’s memories of her grandfather’s saying inspired the “Stay on the Sunny Side of the Street”, this saying reinforces her brand and her mission to empower her target audience- young woman or the young at heart. She successfully captured not only the media’s attention but also the hearts of the community. Local stories have started to be published, check them out in Serendipity July/Aug 2018, Lemon Stripes, Prettypinktulips, Darien News, Neirad, New Canaan & Darien Moms.
Kirby Girl is on the road to a sunny future. Cannot wait to see what’s in store this Fall.
At this year’s LCDQ, Images & Details brought together five of LA’s top interior designers, Jamie Bush, Amy Meier, Christo Prevazanos and Todd Nickey & Amy Kehoe for a roundtable discussion of their custom fabric collaborations with our client Peter Fasano, hosted by Domino editor Robert Leleux at the new Hollywood at Home showroom.
The west coast-based designers shared the inspiration behind their individual patterns and what it was like to work hands-on with a guru like Fasano, who has been creating fabrics and textiles for over 30 years. Guests were able to examine the custom fabrics close-up, which provided a distilled version of each of the designer’s personal styles.
A slide show, created by Fasano about his 30 years in fabrics and textiles, played to laughs and gasps from the audience, and afterwards he talked about the satisfaction he feels in helping these talented artists bring their visions to life in a medium so integral to the creation of a room’s aesthetic. The designers agreed that although challenging at times, the rewarding experience allowed them to capture their personal style in a new and different way.
Images and Details recently organized one of our favorite regular events: the Wakefield Design Center To the Trade Only Market Day! Twice yearly, we gather a collection of the top names in the business at the Stamford showroom for the benefit of Connecticut interior designers, and like the best interior design, it’s always a fun and functional experience.
The fabulous Jamie Drake kicked off the day, discussing the process behind adapting his interior design aesthetic into product, from inspiration to final project. Those who were there will never forget the slides Jamie showed us of renderings he had completed as a child – he was clearly born to be a designer!
Next, top finishes brand Farrow & Ball hosted a conversation with 3rd generation designer Elizabeth Pyne of McMillen Interiors, discussing color and pattern. Popular blogger and designer Erin Gates then did a Q&A with Stacy Kunstel (of New England Home as well as Dunes and Duchess) on Social Media Savvy. (Just a quick aside here to congratulate Erin on her newly-announced pregnancy!)
Of course, the current design moment is owned by Kips Bay, so we were thrilled to have Steven Stolman, author of 40 Years of Fabulous: The Kips Bay Decorator Showhouse, there to host a panel with Kips Bay participants John Douglas Eason, Harry Heismann and Charles Pavarini III. These darling designers also did a book signing after their talk; it occurred to Images & Details that a copy of the book having been signed by all of the participating decorators, would make a killer holiday gift!
Wrapping things up, the amazing Anne Maxwell Foster and Suysel dePedro Cunningham of Tilton Fenwick discussed the role networking played in the growth of their business, from conception to their Duralee Designer fabric collection, with Kyle Hopener of New England Home.
Many, many thanks to Farrow & Ball for sponsoring lunch. We look forward to seeing you in the fall!
We are pleased to announce our agency relationship with luxury retailer Michael C. Fina. Journalists: please contact email@example.com or firstname.lastname@example.org for your holiday gift guides, tabletop and entertaining stories, jewelry and timepieces, or anything Michael C. Fina. Stay tuned for lots of exciting news on this wonderful brand.
AKDO: Stone and Tile One of the tile industry’s insider secrets up until now is AKDO. Importers and distributors of some of the world’s most exceptional natural stone and tile, AKDO has been a force in the stone and tile industry for two decades. Simply put, they offer (literally) tons of beautiful stone, and their newer additions of gorgeous glass, porcelain and ceramics are exceptionally artful and nuanced. AKDO’s global resources and nationwide distribution to over 800 to-the trade tile showrooms across the country allow them to offer the finest quality stone, tile, mosaics, and slabs with a broad range of stocked colors and patterns as well as impressive custom capabilities.
PETER FASANO LTD / ELIZABETH HAMILTON COLLECTION: Fabrics and Wall Coverings For over 30 years, Peter Fasano has been crafting hand silk screened, hand painted fabrics and wall coverings in an eclectic mix of designs from his eco-friendly studio in Massachusetts. In 2010 Peter’s wife and business partner for the past 30 years, Elizabeth Hamilton, debuted her own collection of textiles. While Peter’s designs are bold prints and bright colors, the Elizabeth Hamilton Collection focuses more on traditional patterns using the tones of plant dyes and patterns found in nature — simple and elegant. Linen, hemp, cottons and silks are the soft textiles of choice. Their products are offered in 19 showrooms in 13 states as well as in Australia and London. Custom commissions from top designers and passionate design enthusiasts are a specialty of these artisanal creators. The designs have been used in residential, hospitality and commercial projects including works specifically for Frank Sinatra, the White House and Camp David to name just a few.
We admit it – we’re fashionistas, and we love all of the fashion titles, but lately we especially ♥ the editors at ELLE. Why? Because they’ve been creating some beautiful pages that include one of our clients, Camilla Dietz Bergeron, whose prestigious estate jewelry collections we’ve been representing for more than 20 years. Here’s a sampling: