Speaking Engagements as a Tool for Success

You Are Your Best Advocate

Speaking Engagements as a Tool for Success


To put it simply: You are your best advocate. Of course, to build your brand you not only need volume in the voices backing you, but how do you draw in those supporters? To draw in support, one must utilize and enhance existing relationships to grow and build new opportunities. Participating in speaking engagements allows you to advocate for yourself along with fellow industry leaders, partners and media.

Whether you sit on a panel with other industry influencers or give a talk on your own, the insight and knowledge you share is greatly valued. The positives of sitting on a panel is that you are able to make connections with your peers, can compare and contrast points of view, and are promoted through their channels. On your own you can share intimate details on your business, your process and even the ups and downs that have led to your success which bonds you with others who are in a similar situation or let potential clients feel less intimidated to work with you. These types of events give you name recognition, credibility and promote you as a leader or expert in your field. It is also the perfect moment for media to learn more about upcoming names and build story ideas off of the unique details you might bring to the discussion.

As a company, we have been participating in speaking engagements on branding, marketing and PR. We recommend these experiences to clients who feel comfortable speaking, as it brings a face for people to connect with and remember. For example, we set up Atlanta based client Tish Mills- Kirk to participate in a panel discussion locally at Atlanta ADAC Market, this gave her the opportunity to build her relationship with vendors Style Library and Grizzel & Mann, meet and talk with an editor from AD Pro, along with explore the topic with fellow designers Michael Mitchell and Tyler Hill of Mitchell-Hill and Tim Green of Tim Green Designs. We also set Tish up to style a tablescape vignette in the Alden Parkes showroom with Replacements at High Point Market and were able to reach out to Style Library to help support her design through the rapport she received through the previous talk. She also engaged an audience in the space by participating on a panel with fellow designers Denise McGaha and Joni Vanderslice on unconventional ways to grow your business.

The more that you are out in the public eye the more opportunities become available for you and your business. Team up with brands targeting the same audience to make an imapact and gain eachothers existing followers. If you are a store or showroom make your space available for events and put together a few speaking experiences, this is trending as the best way to build engagement and feedback from the audience you are targeting. Don’t be afriad to add personality and a face to your business!

For more infrmation or help with an event, contact Beth@imagesanddetails.com.

Speaking Engagements as a Tool for Success2019-11-05T13:01:30-05:00

How To Navigate The Ever-Changing Landscape Of Media

How To Navigate The Ever-Changing Landscape Of Media

It’s time to create a new road map.

Over the last several years, media has taken a downward spiral, especially in the home and interiors sector. From the toppling of the mighty in 2018 of Hearst Tower — House Beautiful, ELLE Decor and Veranda, to last Friday’s news of Traditional Home downsizing and bringing 5 Publications under one editor, it’s a totally new landscape.

Last month, I moderated the “Changing Landscape of Media” panel at the Luxury Home Design Summit at the Chatham Bars Inn hosted by New England Home Magazine. It was a dynamic three days of incredibly compelling speakers and discussions. I would highly recommend attending next year’s event.

The big takeaway is: in reality, there are more opportunities today to be able to generate exposure for you and your company than ever before. The challenge is to determine who to approach and how to get them to notice you.

A few tips:
Content is key
Craft a compelling story
Know your audience
Be authentic
One to one conversations

Stacy Kunstel a long time stylist and media maven shared some thoughts of media from the old guard (print) to the new media and what’s on the horizon. Overall, there are many more opportunities to get exposure for your company, especially in nontraditional ways. The downside is how to decipher and determine what is correct for you and your brand. Here are a few of her thoughts on what design related companies might want to explore now: self publish, YouTube, Zillow, podcasts, designer in resident features, non-design media covering design.

Digital director Keith Pollock of AD shared insights into their power in the marketplace. They recently have grown to 4 million Instagram followers. In April, they launched a pro membership service for designers similar to Business of Home but with much more capabilities and customization. It provides opportunities to get published, sourcing assistance and train reporting. Tip from Pollock: pitch via email, be brief but give noteworthy details.

Adam Japko of Esteem Media discussed the new landscape and creating custom contact through native advertising. This feels and looks visually like natural content. There is a 61% growth in this category since 2016. One of the interesting tidbits is if you hear something, a few days later you typically only recall 10%, whereas if you see an image there is 65% recall. It is a visual world today. They are projecting dollars spent on influencer marketing to be $5 to $10 billion by 2020.
Tip: When working with influencers, brands need to “let go of control” this allows content to “be authentic”.

As a creative brand strategist, our recommendation is always to have a great story to tell and to spend the time to know who your target audience is. It is the method of delivery that is really different today. If you want to learn more give us a call.

Beth Dempsey
Images and Details
203.966.8203
Beth@ImagesandDetails.com

How To Navigate The Ever-Changing Landscape Of Media2019-07-09T14:27:20-04:00

A Dream Client

A Dream Client

Downtowns have always been an integral part of the community. With such a fast-paced society and a technologically driven culture taking over, it is more important than ever that we support our downtown retail shopping scenes.


Retailers who can capture their target audience and provide them with properly merchandise products and services are still thriving today. One example is Kirby and Company, founded by Elaine McCleary in downtown Darien, Connecticut. Not only is she a brilliant merchant, she knows how to market the store appropriately for her target audience. After working in the local retail environment of Juliska, McCleary identified the need for gifts and accessories and capitalized on it with her first retail shop, Kirby and Company, established in 2014. Targeting people who love color, family, happiness, and friends. After spending time getting to know her customers and utilizing the analytics of digital marketing, Elaine noticed a void in the marketplace for young women from ages 8 – 26, going from backpacks to first apartments. A place for girls and young women to buy affordable gifts and décor for themselves and friends along with a space that was speaking to them and not down to them. With the success of Kirby and Company, Elaine had the push and the perfect solution to open a second store called Kirby Girl.  In marketing terms, she definitely provides the customer with a unique value proposition and offers just the “right” product and the “right” price in the most appealing way. She makes her clients “feel good” about what they are purchasing.

From our perspective, as the PR and Marketing firm, Kirby and Company along with Kirby Girl are a dream client. They came prepared with the right marketing tools including a message, audience, graphic materials, keywords and more; giving us the opportunity to communicate a well-prepared message to the media. For their recent launch of Kirby Girl, they created vibrant yellow and white striped wall for selfies, a logo and tagline with a story, hashtags, and fabulous photography. With all of the right ingredients, we were armed with the right ammunition for a successful press launch.  We created a day for press to preview the space prior to opening including influencers, bloggers, journalists and stylist who were like kids in a candy store (literally with Kirby Kandy!). Investing in great photography is “key”. Case in point, photographer, Julia Dags captured the joy and color of the store. Elaine’s memories of her grandfather’s saying inspired the “Stay on the Sunny Side of the Street”, this saying reinforces her brand and her mission to empower her target audience- young woman or the young at heart. She successfully captured not only the media’s attention but also the hearts of the community. Local stories have started to be published, check them out in Serendipity July/Aug 2018, Lemon Stripes, Prettypinktulips, Darien News, Neirad, New Canaan & Darien Moms.

Kirby Girl is on the road to a sunny future.  Cannot wait to see what’s in store this Fall.

A Dream Client2019-06-14T11:57:12-04:00

Images & Details Event: LCDQ Legends Design Panel

Hollywood at Home's new showroom location on La Cienega Boulevard

Hollywood at Home’s new showroom location on La Cienega Boulevard

At this year’s LCDQ, Images & Details brought together five of LA’s top interior designers, Jamie Bush, Amy Meier, Christo Prevazanos and Todd Nickey & Amy Kehoe for a roundtable discussion of their custom fabric collaborations with our client Peter Fasano, hosted by Domino editor Robert Leleux at the new Hollywood at Home showroom.

Designer Amy Meier's Tent was a show-stopper at Hollywood at Home

Designer Amy Meier’s Tent was a show-stopper at Hollywood at Home

The west coast-based designers shared the inspiration behind their individual patterns and what it was like to work hands-on with a guru like Fasano, who has been creating fabrics and textiles for over 30 years. Guests were able to examine the custom fabrics close-up, which provided a distilled version of each of the designer’s personal styles.

Designers, Editors and Bloggers enjoy the lively discussion

Designers, Editors and Bloggers enjoy the lively discussion

A slide show, created by Fasano about his 30 years in fabrics and textiles, played to laughs and gasps from the audience, and afterwards he talked about the satisfaction he feels in helping these talented artists bring their visions to life in a medium so integral to the creation of a room’s aesthetic. The designers agreed that although challenging at times, the rewarding experience allowed them to capture their personal style in a new and different way.

Peter Fasano speaks to the audience

Peter Fasano speaks to the audience

Images & Details Event: LCDQ Legends Design Panel2019-05-28T15:22:35-04:00

Images & Details Organizes Design Industry Event at Wakefield

Kips Bay 40th Anniversary Author Steven Stolman, Liz King owner of The Linen Shop, Designers John Eason and Charles Pavarini III

Kips Bay 40th Anniversary Author Steven Stolman, Liz King owner of The Linen Shop, Designers John Eason and Charles Pavarini III

Images and Details recently organized one of our favorite regular events: the Wakefield Design Center To the Trade Only Market Day! Twice yearly, we gather a collection of the top names in the business at the Stamford showroom for the benefit of Connecticut interior designers, and like the best interior design, it’s always a fun and functional experience.

Kyle Hoepner -Editor in Chief -New England Home, Designer Jamie Drake, George Snead – Wakefield Design Center

Kyle Hoepner -Editor in Chief -New England Home, Designer Jamie Drake, George Snead – Wakefield Design Center

The fabulous Jamie Drake kicked off the day, discussing the process behind adapting his interior design aesthetic into product, from inspiration to final project. Those who were there will never forget the slides Jamie showed us of renderings he had completed as a child – he was clearly born to be a designer!

Christine Haney of Farrow & Ball, George Snead of Wakefield Design Center

Christine Haney of Farrow & Ball, George Snead of Wakefield Design Center

Next, top finishes brand Farrow & Ball hosted a conversation with 3rd generation designer Elizabeth Pyne of McMillen Interiors, discussing color and pattern. Popular blogger and designer Erin Gates then did a Q&A with Stacy Kunstel (of New England Home as well as Dunes and Duchess) on Social Media Savvy. (Just a quick aside here to congratulate Erin on her newly-announced pregnancy!)

Stacey Kunstel – Editor, Author/Blogger Erin Gates

Stacey Kunstel – Editor, Author/Blogger Erin Gates

Of course, the current design moment is owned by Kips Bay, so we were thrilled to have Steven Stolman, author of 40 Years of Fabulous: The Kips Bay Decorator Showhouse, there to host a panel with Kips Bay participants John Douglas Eason, Harry Heismann and Charles Pavarini III. These darling designers also did a book signing after their talk; it occurred to Images & Details that a copy of the book having been signed by all of the participating decorators, would make a killer holiday gift!

Tilton Fenwick Designers  Anne Maxwell Foster and Suysel dePedro Cunningham, Kyle Hoepner -Editor in Chief -New England Home

Tilton Fenwick Designers Anne Maxwell Foster and Suysel dePedro Cunningham, Kyle Hoepner -Editor in Chief -New England Home

Wrapping things up, the amazing Anne Maxwell Foster and Suysel dePedro Cunningham of Tilton Fenwick discussed the role networking played in the growth of their business, from conception to their Duralee Designer fabric collection, with Kyle Hopener of New England Home.

George Snead- Wakefield Design Center, Rita Donnerstag of AKDO tile, Alexa Donnerstag  and Designer Jamie Drake

George Snead- Wakefield Design Center, Rita Donnerstag of AKDO tile, Alexa Donnerstag and Designer Jamie Drake

Many, many thanks to Farrow & Ball for sponsoring lunch. We look forward to seeing you in the fall!

Images & Details Organizes Design Industry Event at Wakefield2019-05-28T15:22:35-04:00

Michael C. Fina

We are pleased to announce our agency relationship with luxury retailer Michael C. Fina. Journalists: please contact beth@imagesanddetails.com or dana@imagesanddetails.com for your holiday gift guides, tabletop and entertaining stories, jewelry and timepieces, or anything Michael C. Fina. Stay tuned for lots of exciting news on this wonderful brand.

Michael C. Fina2014-08-25T09:21:20-04:00

I&D Welcomes Two New Interiors Clients

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We’re very excited to welcome our two newest clients:

 AKDO:  Stone and Tile One of the tile industry’s insider secrets up until now is AKDO. Importers and distributors of some of the world’s most exceptional natural stone and tile, AKDO has been a force in the stone and tile industry for two decades. Simply put, they offer (literally) tons of beautiful stone, and their newer additions of gorgeous glass, porcelain and ceramics are exceptionally artful and nuanced. AKDO’s global resources and nationwide distribution to over 800 to-the trade tile showrooms across the country allow them to offer the finest quality stone, tile, mosaics, and slabs with a broad range of stocked colors and patterns as well as impressive custom capabilities.

 PETER FASANO LTD / ELIZABETH HAMILTON COLLECTION: Fabrics and Wall Coverings For over 30 years, Peter Fasano has been crafting hand silk screened, hand painted fabrics and wall coverings in an eclectic mix of designs from his eco-friendly studio in Massachusetts. In 2010 Peter’s wife and business partner for the past 30 years, Elizabeth Hamilton, debuted her own collection of textiles. While Peter’s designs are bold prints and bright colors, the Elizabeth Hamilton Collection focuses more on traditional patterns using the tones of plant dyes and patterns found in nature — simple and elegant. Linen, hemp, cottons and silks are the soft textiles of choice. Their products are offered in 19 showrooms in 13 states as well as in Australia and London. Custom commissions from top designers and passionate design enthusiasts are a specialty of these artisanal creators. The designs have been used in residential, hospitality and commercial projects including works specifically for Frank Sinatra, the White House and Camp David to name just a few.

I&D Welcomes Two New Interiors Clients2014-01-10T10:19:22-05:00

Results: A Christmas Story

The December issue of Connecticut Cottages & Gardens featured our client, interior designer Carey Karlan, and her home with its beautiful halls fully decked in holiday decor on the cover plus and 8-page spread. We found it inspiring. Hope you do as well:

CT C&G December 2013 Cover

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CTCGDec13spread2

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CTCGDec13spread4

Results: A Christmas Story2014-01-02T14:54:20-05:00

Results: ELLE is a Gem

We admit it – we’re fashionistas, and we love all of the fashion titles, but lately we especially ♥ the editors at ELLE. Why? Because they’ve been creating some beautiful pages that include one of our clients, Camilla Dietz Bergeron, whose prestigious estate jewelry collections we’ve been representing for more than 20 years. Here’s a sampling:

The October issue featured jewelry by Camilla Dietz Bergeron in this captivating shot.

The February issue featured jewelry by Camilla Dietz Bergeron in this captivating shot.

The frebruary issue features a loveable cuff and a stunning diamond and sapphire ring.

The October issue featured a loveable cuff and a stunning diamond and sapphire ring.

Results: ELLE is a Gem2014-01-02T14:06:34-05:00

Results: On The Cover

Two of the four pillars of measuring brand equity (the actual value of your brand) are awareness and esteem. Being featured editorially, especially on a cover, builds both. We’re pleased to present this roundup of our fabulous clients featured on the covers of world class publications.

A charming bracelet from Camilla Dietz Bergeron graces the cover of Vanity Fair.

A charming bracelet from Camilla Dietz Bergeron graces the cover of Vanity Fair.

Vision Expo makes the cover of WWD's "a" accessories issue.

Vision Expo makes the cover of WWD’s “a” accessories issue.

A bespoke potting shed by DEANE Inc on the cover of Country Living

A bespoke potting shed by DEANE Inc on the cover of Country Living

A kitchen designed by DEANE Inc is featured on the cover of Better Homes & Gardens Beautiful Kitchens special issue.

A kitchen designed by DEANE Inc is featured on the cover of Better Homes & Gardens Beautiful Kitchens special issue.

A room design by Claire Maestroni on the cover of New England Home

A room design by Claire Maestroni on the cover of New England Home

The People's Project design showhouse is featured on the cover of Connecticut Cottages & Gardens

The People’s Project design showhouse is featured on the cover of Connecticut Cottages & Gardens

 

Results: On The Cover2014-01-02T12:31:27-05:00